Within the sponsoring process, the goal is not to SELL our prospects on a product or opportunity.
Now that may sound completely and totally counterproductive but hold on just a sec.
Yes, you want to make a sale but not the way you think.
There’s a problem with “selling” when it comes to this industry of network marketing, especially when you are offering a business opportunity.
If you “sell” someone on getting started and buying into your opportunity through persuasive conversational and closing techniques that pump them up emotionally, and target their “hot buttons”, then yes, you will recruit a lot of people and make a lot of sales.
Once that emotional state wears off, whether it’s a day later or a week, the buyer will experience remorse. Their dreams of wealth and success will not hold up to the glaring light of reality. There is real work involved in building a NWM team.
There are skills to be learned, money to be invested, and so much more.
That is why people quit and go back to their lives saying that network marketing doesn’t work.
Stark Reality – Sponsor More Reps
Your goal isn’t to pump up your new distributor with false expectations. Not if you expect them to commit to their dreams for the next several years.
Most new distributors are focused on the sale. They need the money, they want the self-gratification and recognition that comes from sponsoring a new rep. So they waste a lot of time learning how to push hot buttons, read scripts, sell, overcome objections, and close.
Some people will succeed with this strategy only because they have sponsored so many people that a few are bound to stick around.
But selling and sponsoring like that is HARD work! Period!
It’s an uphill battle you are fighting because people avoid people that try to “sell them.” They are afraid of making mistakes. They are afraid of being ripped off. They are afraid of failing and being made fun of. There’s no TRUST!
The Better Way to Sponsor More Reps…
Make it their idea to buy from you. (revolutionary idea, I know)
This is a whole new way of thinking and there are three steps to follow:
- Get invited into your prospects world instead of inviting yourself.
- Generate attraction between you and your prospects by demonstrating a higher value.
- Leverage your follow up techniques.
Stay tuned for tomorrow’s post as we dig deeper into what these 3 new steps mean to your business.
Click to read, “How To Get Invited Into Your Prospects World.“
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What has been your biggest struggle with recruiting? Leave your comment below in the comment section.
Yours in Gratitude,
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 20 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access