Within the sponsoring process, the goal is not to SELL our prospects on a product or opportunity.
Now that may sound completely and totally counterproductive but hold on just a sec.
Yes, you want to make a sale but not the way you think.
There’s a problem with “selling” when it comes to this industry of network marketing, especially when you are offering a business opportunity.
If you “sell” someone on getting started and buying into your opportunity through persuasive conversational and closing techniques that pump them up emotionally, and target their “hot buttons”, then yes, you will recruit a lot of people and make a lot of sales.
BUT…
Once that emotional state wears off, whether it’s a day later or a week, the buyer will experience remorse. Their dreams of wealth and success will not hold up to the glaring light of reality. There is real work involved in building a NWM team.
There are skills to be learned, money to be invested, and so much more.
That is why people quit and go back to their lives saying that network marketing doesn’t work.
Stark Reality – Sponsor More Reps
Your goal isn’t to pump up your new distributor with false expectations. Not if you expect them to commit to their dreams for the next several years.
Most new distributors are focused on the sale. They need the money, they want the self-gratification and recognition that comes from sponsoring a new rep. So they waste a lot of time learning how to push hot buttons, read scripts, sell, overcome objections, and close.
Some people will succeed with this strategy only because they have sponsored so many people that a few are bound to stick around.
But selling and sponsoring like that is HARD work! Period!
It’s an uphill battle you are fighting because people avoid people that try to “sell them.” They are afraid of making mistakes. They are afraid of being ripped off. They are afraid of failing and being made fun of. There’s no TRUST!
The Better Way to Sponsor More Reps…
Make it their idea to buy from you. (revolutionary idea, I know)
This is a whole new way of thinking and there are three steps to follow:
- Get invited into your prospects world instead of inviting yourself.
- Generate attraction between you and your prospects by demonstrating a higher value.
- Leverage your follow up techniques.
Stay tuned for tomorrow’s post as we dig deeper into what these 3 new steps mean to your business.
Click to read, “How To Get Invited Into Your Prospects World.“
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What has been your biggest struggle with recruiting? Leave your comment below in the comment section.
Yours in Gratitude,
Chef Katrina
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 20 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access
14 replies to "How to Sponsor More Team Builders Without Hard Selling"
This is so true!! It becomes a revolving door of people joining & then quoting! I can’t wait to read part 2!
It’s about getting back to the basics of how people connect with people. 🙂
Excellent points on what not to do for recruiting. So many get burned and give the industry a bad name making it out to be easy. If it’s a business treat so and prepare people to learn the skills. Helping them come up with the idea themselves- that’s golden!!
Recruiting is all about value positioning. The more perceived value you have, the more people reach out to you and ask how to join your team.
Too many folks are out there just spamming people with their business opportunity, especially on Facebook. People don’t join businesses. They join people. You have to be a person of value for other people to join you. You can do that by increasing your skills and knowledge. Learn something new every day. Take your eyes off yourself and help other people get what they want. It’s really simple, but most people over complicate it.
Great post, Chef Katrina!
Chuck
When we begin in the MLM industry it’s all about me… How can I make money? How can I get people to join me? But when you start investing in yourself and look at how you can help your new distributor make money, and how you can help show them how to build a team….
Over time you can build an incredible business and all because you cared about other people’s results.
[…] 1. Sponsoring More Reps Without Hard Selling […]
Of course your points are valid, although it has not done anything to actually tell me how to accomplish the idea.
Hey Chris… in the next two blog post I do cover how to do this. How to get invited into your prospects world and attraction marketing.
[…] In yesterday’s post we talked about how to recruit new distributors without hard selling. […]
You made great points on recruiting. People will get excited and then loose the desire once they realize the world around them is not as open to them as they thought they would be. But what a good solution you offer for this problem.
I believe that we should be taught a better way then write a list and make huge promises. I am waiting for a person to say… hey, there is a good chance you won’t make a single dime in this business if you aren’t willing to do any work. This is a hard business that requires that you put come effort into it.
That would be a great conversation to have with someone. 🙂
This is great value in your post, learned a lot. Your points are so revolutionary , very contrary to what we all know-sell, sell to prospects, but as you say-make it their idea to want to buy from you. Thanks for sharing!
In a world of technology and social media, it is more important to be of value than a sales person! Thank you for your comment Siphosith!