As a digital marketer, getting my products and services in front of the right audience is crucial.
Today I want to share with you some of the changes that are happening on Pinterest and how to use promoted pins to start building your business.
With the cost of Facebook ads increasing many marketers are looking for an alternative and they’re finding Pinterest.
Right now is the time to be pinning and learning the power of the Pinterest advertising platform.
Here’s what you need to know about Pinterest Advertising.
In The Know of Pinterest Advertising
The first thing you need to know is that Pinterest is a social platform and vastly different from Facebook and Instagram.
I continue to tell my students, you can’t Facebook advertise on the Pinterest platform. It will be an epic fail.
What makes Pinterest so unique is that it is actually a shoppers platform. It is evolving into a visual search engine for products and services.
Meaning that new brands are getting more exposure than ever before as Millennials are looking to discover new products and services.
There are two ingredients to the Pinterest platform that need to be discussed.
Pinterest Business Account
Ingredient number one. Doesn’t matter what business you are in, getting your Pinterest Business account set up is the first step to advertising on this platform.
I wrote a blog post the other day detailing step-by-step how to set up your Pinterest business account.
Businesses that I have seen do well on the Pinterest platform include:
- Local Business
- Affiliate Marketing
- Network Marketing
- and the list can go on for a while LOL
What you need to know are a few disclaimers for those of you in network marketing industry. Just like all social media, spamming is not approved. And running a promoted pin to your offer might get you shut down.
I want to be upfront about this because there is a better way to use Pinterest.
Don’t make income claims.
Don’t make health claims if you are in the health and wellness industry.
Do talk about your products.
Do create awesome content about the products or company
Benefits of a Pinterest Business Account:
- Promoted Pins – the ability to run ads on the Pinterest platform
- Analytics – see which pins and/or board are performing best
- Site traffic – inside peek of what people are looking for and finding on your site.
- Re-targeting – ability to retarget those that come to your site.
- Verified website
- Rich Pins for your products or services
Building Your Pinterest Following
Ingredient number two. This one, Pinterest will tell you is not need if you are running promoted pins on Pinterest.
Honestly, I think this is a big piece to the puzzle when marketing on any platform.
Having a following on Pinterest can help drive organic traffic to your site and increase leads and sales.
Focus on creating great pins for your content and make sure your boards are set up in a way to get engagement. You can learn more about Pinterest boards by reading my post on creating Pinterest boards that sell.
It’s important to follow people and boards of interest. Make it a habit of following at least 5 new people or boards every day.
Use your Pinterest account to find your tribe. I highly recommend that you follow me and see what I am up to on Pinterest.
Benefits of Building Your Following:
- They get notified when you update your boards
- They get notified when you create new pins
- They get to repin your content
- Create boards that recognize your tribe
- Create a contest for your following to take part in
At the end of the business day, it’s all about exposure and getting your brand, product, and service in front of the right eyeballs. The internet is the digital marketing footprint that is changing the way we market and advertise.
You can either do things the old way or you can embrace this new platform and get your business in front of buyers. The choice is yours.
If you got value from my blog post today… Share it on Pinterest and your other favorite social media.
To get more training on Pinterest and how to use it to grow and build your business, grab my free Pinterest training. Everything you need to know about Pinterest and Promoted Pins.
Yours in Gratitude,