Does it matter? Is it still relevant in blogging and marketing?
As much as I hear that SEO is dead and that social media is the new SEO currency, I am going to have to agree to disagree.
Now if you are new to SEO this may be the first time you are hearing this. If you have been blogging for a while, this might ruffle your feathers.
What is SEO?
Let’s start with the basics. What does SEO stand for?
Straight from Wikipedia…
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.
A couple of examples are long tailed keyword I am currently ranked in the top spot for:
The first one I have ranked the #1 spot for almost 3 years now. It still generates leads and makes me money.
So is SEO dead? Is it only based on Social media triggers?
This is where I am going to agree to disagree…
As I shared in the video SEO relies on two parts. Keywords and social triggers.
Google is becoming more and more responsive to content that readers want, but it also knows that if you are looking for a certain term or phrase, then you want content relevant to that.
How social beats out SEO.
True case study. I created a blog post at the beginning of the year, called Chef’s review of 2014. Though I did not keyword this, it did outstanding in terms of social shares. Click here to see post.
Over 1800 shares on StumbledUpon and nearing 100 shares on Facebook. Now while this may or may not seem like a lot, it is one of my highest social shares. And become of the social sharing I got asked to be on 2 podcast for entrepreneurs.
So What is SEO?
As a blogging coach and creator of Blogging Ingredients, I will tell you that SEO is a blend of both traditional keyword research AND Social Sharing.
I honestly don’t think one ranks over the other. I think by using both on your blog you create a more effective blog. You attract not only by what you write but what you do to inspire others.
SEO is not dead and it does continue to play a key ingredient in getting found online. Everyday if you are searching the web, you are looking for a specific item or training. What you type in the search bar is a keyword or long tail keyword.
*long tail keyword – a phrase or multiple keywords together.
So if you are blogging and you’re not using Keyword Planner to help you discover what your audience is searching for, now is the time to begin.
If you are using it for the first time you will have to create an account. They will ask for CC information. Don’t stress, you will not have to run any ads to access this amazing tool. (whew!)
I did some training on a previous blog post called Keyword Planner for Bloggers. I recommend you check it out.
As I stated in the video, I do have a free blog training tomorrow night if you would like to join. Click Here to Get Registered.
Did you learn something from today’s post? Share your comment below!
Also appreciate when you share this blog on social media. Feel free to tag me. 🙂
Yours in Gratitude,
Chef Katrina van Oudheusden
Coaching & Helping Entrepreneurs Find Success
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 10 to 15 leads a day for my business. (Unless You Already Have Too Many Leads) Click Here To Learn More