How do you run ads on Pinterest successfully?
That was my challenge for the month of June.
What fascinates me about Pinterest is that the pinners on Pinterest are buyers.
They’re the future planners and most likely to buy and spend a higher dollar amount.
There is no other platform that’s a social site and a buying site. Slowly being released, is the ability to click on a pin and make the purchase without leaving the Pinterest site. Wicked powerful for the future of advertising.
In my previous post I showed you the pins that I was promoting and creating engagement around.
It’s super important to not only running traffic to pins but to also create engagement around certain pins also.
I will be talking more about that in future posts, so make sure you subscribe to my Marketing Training.
Running a Pinterest Ad
So creating an ad on Pinterest is a little different than creating one on Facebook.
With Pinterest, the focus is more keyword-based and focused on driving traffic to your blog or website.
The true purpose of Pinterest is to build your brand, promote your products, and create pins that lead to powerful content or the product you are actually selling.
There needs to be more truth in advertising. Your link must take the pinner to where they want to go.
So I wanted to share with you, what happened last month that created a 369.69% ROI.
Tracking my stats on Pinterest
Something I’ve been meaning to do and didn’t was track my ads on Pinterest.
The month of June became my first ever tracking month. Here are the results
Ad Spend: $230.85
Cost Per Lead: $2.81
Residual Income: $2,063.05
Total Income: $4,063.05 (commissions plus residual from Elite Marketing Pro)
My highest conversions took place when I sent people to my blog. That was quite interesting to learn.
I was actually running a split test. I was sending traffic to the elitemarketingpro blog.
I was also sending traffic to my blog by having Ferny Ceballos as a guest blogger on my blog.
This led me to the conclusion that Pinterest is really more focused on driving traffic to your own business site and that people connect with people.
For the month of July, I will be running more traffic to my blog site. One of the reasons for this is that I want to build the audience that comes to my blog so that I can target them on Pinterest with future ads.
So my question to you is, would you be interested in learning the strategy I am using to create an income with Pinterest? If so, grab my Pinning Ingredients course and be one of the first to learn how to use promoted pins in building your business. It’s not just about the pin… it’s learning to pin for profit.
Yours in Gratitude,
Chef Katrina van Oudheusden
Committed to Helping Entrepreneurs Find Success
P.S. With 41% of e-commerce being driven by Pinterest, shouldn’t your business be where the buyers are? Now is your chance to grab your piece of this $11 Billion dollar platform. Get access now to Pinning Ingredients, Pinterest mastery for business.
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