I have been intrigued with Pinterest since day 1 of getting started about 2 years ago, but never did much with it. But all of that changed when I read an article by Gary Vaynerchuk called “Marketers: Say Hello To Your New Favorite Ad Platform”.
Reading through this article I thought to myself, this is going to be huge! Only then did I realize that I am one of the few that currently has access to promoted pins. Apparently I was selected to be a beta tester. (kudos for me and even better for you!)
Why is this good for you? Because I am about to reveal the do’s and don’t of using Promoted Pins on Pinterest. Let’s just say that I have already made a few mistakes that you could benefit from.
So in this short video I am going to walk you through my very first mistake that I made on Pinterest.
Promoted Pins on Pinterest… First Mistake
My very first promoted pin on Pinterest was for an affiliate product that I highly recommend called Attraction Marketing Formula.
Here is what happened….
Insight into Promoted Pins on Pinterest
So here is what I learned from this particular promoted pin.
- Image/graphic was not an issue
- Where link went too was what Pinterest called a “hard wall” – meaning user couldn’t get the information they wanted without first sharing personal information, i.e. email address.
- Originally link was broken and I was notified of this.
- Best Practice provide value to the user, they are looking for information and NOT to be sold on something.
What I didn’t mention in the video was that when I first created this pin I was only targeting 5-6 keywords. Then as I was reading through the guidelines and was told that I should have at least 30 keyword terms. When I increased my audience is when I found out that I was making mistakes.
The good news… just after I did this review I went ahead and created a post here on my blog about this particular pin, changed the destination of the URL and now I am getting traffic and leads with this pin.
Right now as I write this I have gotten 4 new leads and it has cost me $0.15. Not bad for a new traffic source.
Make sure you are on my list below, so that you get all my updates on how to used promoted pins to build your business online.
Yours in Gratitude,
Chef Katrina van Oudheusden
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 10 to 15 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access