Promoted Pins on PinterestWelcome to my world of learning and sharing the ups and downs of using promoted pin on Pinterest.

I have been intrigued with Pinterest since day 1 of getting started about 2 years ago, but never did much with it. But all of that changed when I read an article by Gary Vaynerchuk called “Marketers: Say Hello To Your New Favorite Ad Platform”.

Reading through this article I thought to myself, this is going to be huge! Only then did I realize that I am one of the few that currently has access to promoted pins. Apparently I was selected to be a beta tester. (kudos for me and even better for you!)

Why is this good for you? Because I am about to reveal the do’s and don’t of using Promoted Pins on Pinterest. Let’s just say that I have already made a few mistakes that you could benefit from.

So in this short video I am going to walk you through my very first mistake that I made on Pinterest.

Promoted Pins on Pinterest… First Mistake

My very first promoted pin on Pinterest was for an affiliate product that I highly recommend called Attraction Marketing Formula.

Here is what happened….

Insight into Promoted Pins on Pinterest

So here is what I learned from this particular promoted pin.

  • Image/graphic was not an issue
  • Where link went too was what Pinterest called a “hard wall” – meaning user couldn’t get the information they wanted without first sharing personal information, i.e. email address.
  • Originally link was broken and I was notified of this.
  • Best Practice provide value to the user, they are looking for information and NOT to be sold on something.

What I didn’t mention in the video was that when I first created this pin I was only targeting 5-6 keywords. Then as I was reading through the guidelines and was told that I should have at least 30 keyword terms. When I increased my audience is when I found out that I was making mistakes.

The good news… just after I did this review I went ahead and created a post here on my blog about this particular pin, changed the destination of the URL and now I am getting traffic and leads with this pin.

Right now as I write this I have gotten 4 new leads and it has cost me $0.15. Not bad for a new traffic source.

Make sure you are on my list below, so that you get all my updates on how to used promoted pins to build your business online.

Yours in Gratitude,

Chef Katrina van Oudheusden

Chef Katrina

 

 

 

 

 

 

P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 10 to 15ย leads a day for my business. (Unless You Already Have Too Many Leads) โ€“ Click Here For Instant Access


Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

    6 replies to "Promoted Pins on Pinterest – Mistake #1"

    • […] And if you missed yesterday’s post my biggest mistake that you can learn from… My #1 Promoted Pin Mistake You Need to Avoid. […]

    • Jaye Carden

      I am glad I seen this. I have not even considered using promoted pins, but after I seen the video, I do now. There could be so much you could do with promoted pins, and yes, you just saved me a lot of trial and error when I promoted my first pin.

      • Katrina

        Jaye, this is turning out to be a very interesting platform and great for bloggers. I recommend you checking into it. ๐Ÿ™‚

    • Hilary DeFreitas

      That is totally awesome!!!
      Seems like all Ad platforms are changing their thought process.

      VALUE first, SALE after.

      Thanks for sharing your learnings.

    • Ruthanne

      Thanks so much for being our guinea pig and testing all this out for us. ๐Ÿ™‚

      Looking forward to further installments.

      • Katrina

        Love testing and playing. Trying to figure it all out so that when it does roll out, everyone is ahead of the game!

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