Promoted Pins on Pinterest – Image Is Everything

I should have seen this coming… Image is everything when using promoted pins on Pinterest.

Oh boy did I make some massive mistakes with just a few of the images I tried to promote on Pinterest.

I am a little surprised that Pinterest didn’t just slap me across the back of the head. Even though I know that images are everything I sill made these blunders. They got my promoted pins disapproved and I had to find a work around.

Meaning either I change the picture or I just forget about it….  Honestly I just thought to myself… “forget about it!” With over 1,500 pins to choose from I think I will be fine just switching to a different image.

So if you are joining me for the very first time, welcome! I am walking those interested through my learning curve of using Pinterest to drive traffic and get my leads to my business.

A few months back Pinterest rolled out with a beta form of Promoted Pin. I am one of the lucky few that was asked to test. So that is what I am doing… testing away and making some mistakes that I am sharing with you.

And I am pretty excited because today Pinterest rolled out with engagement posts… I am guess this is sort of like creating a like campaign on Facebook, though I hate to make the comparison.

So join me as I walk you through some of my greatest image blunders with promoted pins on Pinterest.

Promoted Pins Take Away

There are some good lessons to learn with some of my blunders that I made with promoted pins. The good news is that you now know what to look out for. So here is a quick recap.

• Grammar and Symbols – Make sure your spelling is correct and don’t use excessive !!! or ???, cause that is a big no, no.
• Easy to Understand – Arrows, Call to Actions, and too much text can cause confusion. Keep the image simple.
• Image Quality – The better the image quality the better chance you will have of click through’s and repins.
• Message to Market Match – Make sure your message is targeted to the right audience.

I am having a lot of fun with the promoted pins on Pinterest. It is a learning curve for sure but one I am falling in love with.

As a blogger, using Pinterest to get more people to my site is huge. Pinterest is all about content and ideas, so make sure you have a blog to drive traffic to. Pinterest and blogging really do go hand and hand. The more you blog and have high quality images on your blog that relate to your audience, the better.

Why Pinterest for Bloggers

In my weekly blogging mastermind that is part of my Blogging Ingredients course, we talk a lot about keyword research and online marketing.

What I love about Promoted Pins on Pinterest is that to promote a pin you have to do your keyword research. You have to know what your audience is looking for and how to get that pin in front of the right people.

The same goes for a blogger. We do keyword research to find out what people are searching for on the web so that we can make sure we are using the right lingo and marketing to the right audience.

I honestly think that if you are a blogger, you absolutely need to be pinning your blog post to Pinterest. There is a bit of a marketing strategy behind this also and I only reveal that to my blogging students. So if you want this insider information I highly recommend Blogging Ingredients.

Stay tuned for tomorrows post where I walk you through some of my successful pins that are getting me traffic and leads. I think you are going to enjoy this training.

Make sure you sign up for my Insider Secrets so that you don’t miss a single detail of how to use the internet to build your business.

And if you missed yesterday’s post my biggest mistake that you can learn from… My #1 Promoted Pin Mistake You Need to Avoid.

If you got value from this post, please share. If you have questions or comments about Pinterest share those below in the comment section.

Yours in Gratitude,

Chef Katrina van Oudheusden

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