I’ve been teaching and training Promoted Pins on the Pinterest platform for the last 3 years and have learned a lot from my own experience and from my students.
There are different types of promoted pins you are run on the Pinterest platform.
- Promoted App Pins
- Video (relatively new to the business platform for all business as of Aug. 2018)
For today’s post, we are going to be talking about the ‘Traffic Promoted Pin’ and how to edit for keywords.
Promoted Pins Traffic
Pinterest recommends using a traffic campaign if you are using the promoted pin to drive traffic to your site to get a specific result. Such as lead generation, product purchase, or content.
There are a couple of different ways you can target your traffic with a promoted pin.
- Interest Targeting: Get your Promoted Pins in front of people based on what they like (such as recipes and home decor), as they browse their category and home feeds. With nearly 50% of impressions occurring in home feeds, interest-based targeting helps you build your brand with new audiences open to discovering your ideas.
- Audience Targeting: Show your ads to the people who are most likely to be receptive. You can target your website visitor list, customers from your CRM, or people who have already engaged with your brand on Pinterest. You can boost traffic and drive online actions with audience targeted campaigns, which typically see a 28% increase in engagement rate.
- Keyword Targeting: Reach people ready to act on what they find with Promoted Pins targeted to appear in search results and as related Pins. Over 40% of clicks off Pinterest come from search results and related Pins. Keyword targeting helps, boost traffic and drive online actions by showing your products to people ready to take the next step. Now, you can use features like match types, negative keywords and search term reports to target and optimize search terms with more precision.
Each of these has a very specific purpose for how to use them successfully for promoted pins. Be aware that the ramping up time period for a promoted pin is longer than Facebook or other advertising platforms. As pinners are not on the Pinterest platform all the time. They use the platform to gather ideas and help create important events in their lives. Then the question begs to ask…
How much time? According to Pinterest Ads Managers, it can take anywhere from 22 – 24 days. Then things get really interesting.
For a promoted pin you want the data from time period to help you evaluate how to improve the pin or whether you need a new pin.
If you are brand new to Pinterest advertising, check this post I did on how to get started with Pinterest Ads.
Keyword Editing Your Promoted Pin
Once you have the data on how well each keyword is doing for your promoted pin you might want to go in and prune or add to your keywords.
Please note that any changes to keywords in a promoted pin will send it through the Pinterest review process again, which might take up to 24 hours to approve.
Let’s walk you through the steps of editing your keywords.
The first thing you are going to want to do is to get into your Ads account for Pinterest. Then click on the campaign you want to edit.
After you click the campaign you want to edit, you will see a bar across the top of your ad account. The one you want to focus on is number four. The ‘Keyword’ tab.
When you click on the keyword tab, you should see a list of all the keywords you have choosen for your promoted pin.
From here you have the option to ‘archive’ keywords that aren’t getting any results, or ‘create keywords’ newly for your pin.
To ‘archive’ or remove a keyword all you have to do is tick the checkbox (1) next to the keyword and then archive (2).
This will remove the keyword from this pin moving forward. I always recommend that if you are changing anything on a promoted pin that you note it down for tracking. What did you remove, what did you add, and the date this all happened. Keep track of this in a notebook or spreadsheet. It will come in handy later.
Now to add keywords to your ad you will need to click on the button that says, ‘Create keywords”. You can see it in the image above. Once you click on this button a new window pops up and it looks something like this.
You will have to manually enter in each new keyword term and indicate how closely they should match in the search terms. As you can see here in my example, I have spices as my new keyword and then ‘broad match’ for how closely I want Pinterest to allow it to be found in the search. Make sure you have a comma between your keyword and search match. Each keyword should be on a new line.
And now you know how to edit the keyword in your promoted pin. Congratulations!
Isn’t it time you harnessed the power of Pinterest to build your business, generate more leads, make more sales, and if are in network marketing… build your team?
If you got value from today’s blog post, share with your community by posting to your favorite social media sites.
Yours in Gratitude,
Chef Katrina van Oudheusden
P.S. Grab your spot on this free Pinterest for Business training webinar. Learn the three powerful ingredients you can implement today to grow your business using Pinterest. This is the best-kept secret in online marketing and I am revealing my biggest secrets! Get it now!