Can I use Pinterest for business? If so, how?
This is one of the top questions I’m asked almost daily when people find out that I teach Pinterest marketing and advanced Pinterest ad strategies.
You can make money with Pinterest? Really? How?
It’s actually easier and more direct with Pinterest than most digital media platforms.
Traffic and lead generation are two areas that Pinterest excels in for small business owners. Pinners come to Pinterest to be inspired and to buy. So the question I have for you is… is your business on Pinterest or are you letting your competition lead the way?
Pinterest Interview by Tsombawi Kniby Jr.
Tsombawi (pronounced Som-ba-wi) is an entrepreneur, marketer, and business collaborator. He launched his podcast ‘Frame of Mind Ink’ as a way to interview entrepreneurs from around the world and have them share what is working for them.
For this interview Tsombawi asked me to talk about Pinterest and how I’m using it. Plus what I’m teaching others about how to leverage Pinterest for more traffic, sales, and leads.
In this interview I share one of the biggest, mind-blowing, OMG, that is a Pinterest game changer for my business secrets, that only I talk about and share with my top clients.
Once businesses learn this secret… Pinterest opens up in a way NOBODY thinks about. This is how I’m able to get the best ads and organic reach for my clients. It all begins with this nugget of info.
What’s Missing with Pinterest for Business
What’s is missing is understanding that Pinterest is Visual SEO in action. What does this mean?
Let me break this down into the simple…
- SEO – Search Engine Optimization is a marketing technique used by those that want to be found online. It is a way to be found online for certain words, phrases, and brand. Those that use SEO do a lot of keyword research to find what people are looking for.
- Example: This post is targeting the keyword, “Pinterest for business”. In my search on Answer the Public I search for what topic, words, or phrases people are entering into the search engines to find information about Pinterest. One of top researched longtail key phrases is “Pinterest for business”.
- Every day people are searching the internet. Our job as business owners is to be marketing 80% of the time to our target market. You can find those people by doing your keyword research.
- Visual – We eat and buy with our eyes first. As a chef in the kitchen I see it all the time. If there are pictures on a menu, 80% of the time that is what is ordered. When a plate of food comes to your table the first thing you might say is, “That looks delicious” or “That looks amazing”, then comes in our sense of smell and then taste. You’ve visually eaten before you’ve taken your first bite.
- Pins on Pinterest should have that same effect. You see what you want first based on your search or scroll criteria that you set. You are attracted to certain colors, phrases, images, etc. Remember this as you start building your pins for your ideal customer and audience.
- We remember images, brands, people, and logos. So always make sure you have brand consistency on your pins. To learn more about how to create pins that drive traffic, leads, and sales click here.
Pinterest for business makes total sense. As a visual SEO digital marketing space, you can be more direct in your marketing approach. You can test images and brand logos.
With Pinterest your visual brand is what keeps pinners engaged and following you.
Get your business on Pinterest today. You will be glad you did!
Learn more about Pin Ideas and how businesses are using them to grow their Pinterest audience.
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Yours in Gratitude,