Corkboard background with Idea Pins on Pinterest as the title. Chef Katrina in a while chef coat with her brand. Red banner for Pin Update on the new name of Story Pins.. now called idea pins

Idea Pins, formally known as Story Pins on Pinterest. Let’s walk through what an Idea Pin is and how it began as a story that Pinterest was beta testing for over 2 years.

What is the difference between Story Pins on Pinterest and stories on every other digital media platform?

It seems that stories are popping up everywhere. Storytelling is the best way to engage your audience and grow your brand. And yet I fear that many of us don’t really understand the power of stories or how to create ones that make an impact.

Top businesses know the power of the story… and they can do it in as little as 30 seconds. Hence the power of commercials. You know… those things that we now skip past when we watch T.V. 😉

So why this sudden need for stories on all the digital platform? It seems like everyone has got one. Are they getting more views? Rank? Attention?

Here’s what I know and believe.

Stories should be purposeful. Too many times I’ve seen marketers throw something up without any purpose or reason. Heck, I’m guilty of this too. Done it more than once which is why I’m now writing this post for you.

Pinterest Stories vs Other Social Media Stories

Have you noticed that every media platform has stories now? Twitter, MeWe, Facebook, Instagram, and rolling out of beta… Pinterest.

What do we assume or know about stories…

  1. Time limit of 24 hours
  2. Both video and image options
  3. Are given ranking priority
  4. No links allowed

The purpose of a story is to show your value. What do you have to offer your audience? Why should they follow you? What are they going to learn from you? How does your story sell your brand?

Idea Pins differ because they have no time limit. They are truly timeless.

Pinterest is all about inspiration and creating an inclusive world for its pinners and businesses that are marketing on Pinterest. When you create your first Idea Pin you have to agree to the “Creator Code” which is basically ‘do no harm’.

It is a brilliant move by Pinterest and gives you another reason to want your business on here.

What are Idea Pins? (Story Pins)

Idea Pins are a new type of Pin that unlocks everything that is great about creating on Pinterest. You have 20 Pages of video, images, custom fonts, formats, and colors to bring your story to life! Truly the best of visual innovation right at your fingertips. 

There is both a mobile and desktop version of story pins. Mobile has a lot of built in editing features and some of those editing features you won’t find on desktop. The advantage of desk top is that you have the ability to really edit and proof your story pin. On desktop you can have 10 saved stories being created before you publish.

The purpose of an Idea Pin is to build your following. Idea Pins offer no links. Pinterest is asking you to add value to their platform and they are doing this through the value of ideas you are sharing.

Idea Pins can only be found on Pinterest Business Accounts.  If you are just getting started with your Pinterest business account here are a few secrets…

  1. You have to have pins on your boards before you can access story pins
  2. Request early access to idea pins here
  3. Make sure your business account is set up correctly
  4. Use idea pins to grow your brand, congruency is key. What do you want to be known for?

How to Make Ideas work for you on Pinterest

Here are my best tips for making Idea (story) Pins work for your business.

  • Visual Impact – Combine both videos and images together to create an idea that has value. Use Pinterest to showcase the best product or service your business has to offer.
  • Let Loose! – You have 20 pages to create your story about your product or service. Mix things up with short videos, custom fonts, colors, and easy-to-build lists. Let your playful side out! 🙃
  • Better Reach – for my organic fans, using topic tags is going to improve your audience targeting. Get in front of your ideal customer faster than ever before.

Pinterest Idea (Story) Pins offer you diversity and longevity. Why spend all those creative hours crafting your stories on other platforms when you can create it on Pinterest and have it continue to work for you long after 24 hours.

Ready to learn more about Pinterest and how to leverage this amazing marketing tool to grow your business?

Access Pinning Ingredients

I created Pinning Ingredients for you. Right now there is a demand by Pinterest for more content, offers, products, and services for the Pinterest platform.

Learning how to craft a click-worthy pin is critical to your success on Pinterest. Whatever you do DON’T treat Pinterest like your other social media platforms. It won’t work here… trust me I’ve tired.

I’ve learned all the hard lessons for you to save you time and money in the long run.

With Pinning Ingredients you get all the ingredients to create standout pins on Pinterest that attract your ideal customer. Learn how to…

  1. Set up your Pinterest Account to get more traffic to your offers
  2. Three Types of Pins and my secret format that guarantees clicks for more leads and sales.
  3. Plus my bonus Keyword Research tools to dominate your niche!

It’s time to look at how you can leverage Pinterest and Idea (story) Pins to grow your audience online.

If you got value from my post, please share on Pinterest, Twitter, and Facebook.

Yours in Gratitude,

Chef Katrina

Chef Katrina

Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

    5 replies to "Unlock Idea Pins, Formally Story Pins on Pinterest"

    • Alice Gerard

      Story pins. That’s interesting. My blog is just stories because it’s a storytelling and photography blog. Eventually, I plan on selling hand designed note cards but I’m not there yet, so not yet a business. It’s something to think about for the future, when I am more of a business.

    • Anita

      Wow, I didn’t know Pinterest was doing stories too. That is interesting and I will have to check it out. Thanks for letting us know!

      • Katrina

        Hi Anita! Story pins are taking over Pinterest. Very powerful and allow for you to really niche down and target your audience through tags. Looking forward to following you on Pinterest. ~ Chef Katrina

    • Rani G.

      This was a great article. I haven’t made any story pins yet. It is something I need to explore this week. I like that they are there longer than 24 hours.

      • Katrina

        Hi Rani! The value of the Story Pin is that it doesn’t go away. Allowing you to benefit from the longevity of the Pinterest platform. 🙂 Thank you for taking time to read my post. 🙂

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.