While millions are searching the site for ideas and inspiration, there is this behind the scenes world of promoted pins.
Over the last few months, Pinterest has been making massive updates to their promoted pins platform. Making it more exciting and easier to use.
I’ve had the privilege of taking some of my insider clients through the magical world of Pinterest and Promoted pins.
To say that they were blown away is an understatement.
Now if you are a network marketer or business owner you absolutely want to setup your Pinterest Business account.
How to get started with Pinterest for Business
The first thing you need to do is set up your Pinterest Business Account.
Click this link below to get started.
The benefits of a Pinterest business account versus a personal Pinterest account are critical to the success of your business.
Below are the top three benefits of setting up and having a Pinterest business account.
- Pinterest Analytics – In-depth insight into how a pin performers and traffic to your website.
- Rich Pins – provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe, and article.
- Promoted Pins – Run creative ads for your business to drive more traffic, get more leads, and generate more sales.
These are just a few benefits of having a business Pinterest account over a personal account.
Though in case you were curious, you can turn your personal Pinterest account into a business and I normally don’t recommend this unless you built your personal to use for business.
After You Set Up Your Pinterest Business Account
Once you set up your Pinterest Business Account there is still some work to be done. You will need to set up some boards and make sure your profile is set up correctly.
Pinterest mimics the search engine platforms in that SEO is a key element to being found or discovered on Pinterest.
So just like blogging, using your keywords and images are critical to the success of using Pinterest.
Once you set up your Pinterest account, you want to set up your profile.
- Make sure you are using the same logo or brand image for your profile picture.
- Use your description to highlight the benefits of following you on Pinterest and what to expect from you.
- If possible slide in a keyword or two into your description.
- Get your website/blog verified (if you don’t have a website… skip this)
Once you get your profile set up, you have laid the foundation for your Pinterest Business account.
Three Pinterest Boards To Get Started
Now that you have your profile… let’s get some boards set up.
There are about nine different foundation boards that I cover in my course Pinning Ingredients that are a good foundation for business owners.
Today I will discuss three types of boards that I think are important to get started with.
The first board you might create is the board about You. I’m serious! LOL
Creating a foundational board about you and who you are given the Pinterest pinners a chance to get to find out a little more about you. Trust me when I say you can share a lot about who you are through pictures.
To create your board and tell your story. Show off your family, business, employees, or friends. Give people a chance to learn a bit more about you. This is part of connecting with your audience.
The second board I highly recommend creating is a quotes board. There are two reasons for this board.
- Highly searched on Pinterest
- Great opportunity to share your favorite quotes that motivate you!
So get to creating and pinning some awesome quotes!
The third board I recommend is a business board. I know, I know… everyone says… don’t tell people what business you are if you are in network marketing, which I know a few of my readers are. Don’t listen to this for this platform.
I keep telling peeps, this platform is completely different than what marketers are use to. And being different is how you stand out. 🙂
And if you are in business, HECK YA, you want to tell peeps what you do. After all Pinterest users are there to discover new brands, people, and so much more.
Did you get value from today’s Pinterest blog post? If so, please share and spread the word about this awesome platform.
And if you want to dive in and learn how to leverage this platform for your business, grab my Pinterest training course while you can!
Yours in Gratitude,
Chef Katrina van Oudheusden
Committed to Helping Entrepreneurs Finally Succeed in their business!