I was on a very interesting webinar yesterday. We were talking about leads and conversions. Something every marketing blogger wants.
To be honest, blogging has always been high on my list for building an audience online. It is one of my top strategies for making money and after a year, replaced my Chef income.
But what is even more interesting is where my leads and conversions come from.
It’s not the blog post itself, it’s something most often over looked by bloggers and marketers alike.
So let me break down this simple blog strategy for you.
Leads and Conversions
One simple strategy that I am using right now is the blog and traffic strategy.
Right now social media in general is doing whatever they can to “improve the user experience.” Meaning they want marketers like us to stop sending people to capture pages, where the only action that can be taken is to enter an email address to get to the content.
Facebook calls it a wall. Pinterest calls it a hard wall. Twitter just doesn’t like it.
As a user myself, I have to agree with social media. I want more meat on the bones.
So almost all the social media platforms want you to run ads to content. Hence the importance of blogging. If you want to build your business faster… start creating valuable & educational content.
Basically… START BLOGGING!
And if you don’t know where to start… here is a resource for ya. 🙂
…Back to my blog-traffic strategy.
The very first thing you have to do is write a blog post. Make is valuable to your audience. Answer questions, give away tips, share what tools you are using in your business… things like that.
Then put some traffic behind it to propel it to the next level.
Two Traffic Sources
Currently my two favorite traffic sources are Facebook and Pinterest. I am getting the most engagement and traffic to my blog from these two social media site.
Here is what I am doing.
- Create blog post
- Create Graphic to Promote on Pinterst
- Share Blog Post on Facebook and Boost.
The purpose of both these paid traffic strategies is to get people to my blog.
From there, I want them to read the content and optin to an offer or mailing list.
My most powerful source of leads and conversions is currently coming from my P.S.
Yes, you read that correctly. Majority of my leads and sales are coming from the P.S. you will see at the bottom of this post.
My good friend Kate McShea shared her P.S. that generated 35 sales in just 3 days. All from a P.S. on her blog and email.
A mentor of mine, Ray Higdon, just killed it in an affiliate contest with the P.S. that is found on the bottom of his blog post.
I’m telling you. There is something magical about a P.S. and I rarely see bloggers use it. Are you using it?
Could you be missing out on leads and sales because you don’t have one in place?
…Back to the topic at hand. Where do most leads and conversions take place on a blog?
Is it in the beginning of the post? The right side bar that you barely glanced at till now?
Most people skim through content. They start at the top… and then scroll down to the bottom.
Which means… more often than not they are reading the P.S. on your blog. If the call to action is a benefit of a benefit you will find that a good chuck of your leads could be coming from the P.S.
So if you are blogging or just starting out, don’t forget the value of a P.S. on your blog. You may not think you need it, but I promise you it is one of the best lead generation tools you can have on your blog.
If you got value from today’s post, please share on your favorite social media site.
Do you know where the 2nd most powerful lead generation place is on your blog? Comment below.
Yours in Gratitude,
Chef Katrina van Oudheusden
Committed to Helping Entrepreneurs Find Success
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 10 to 15 leads a day for my business. (Unless You Already Have Too Many Leads) Click Here To Learn More
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