As a network marketer, Pinterest is one of the few if the only platform that supports us in sharing our companies products.
One of the unique things that drew me to Pinterest is that it’s a buyers platform. It is a place where moms, dads, sisters, brothers, and family go to get inspired and find new things.
Many of us in network marketing are told to not share our products or opportunities on social media because people will make assumptions and decided not to join us.
So it is better if we tell them nothing, sucker them in and then have them find out they have enrolled in a network marketing company?
No wonder we all struggle to build our business. It’s not in the open. It’s not straightforward.
Yes, I am a network marketer. Yes, I make a commission from selling a product.
I also stand behind the fact that I use the products and I have seen results in my life… and this lead to online marketing and then Pinterest.
And what I also see is network marketers struggling on how to use Pinterest. So let me be a bit transparent and share some critical information with you.
Pinterest Boards
First off, setting up your boards is kinda fun and don’t be surprised if you add more, rename, and screw things up a bit in the beginning.
Pinterest boards give potential followers a glimpse into your business. They are the first item that potential followers see when visiting your Pinterest account and making the decision to follow you.
To create a pin board:
- Click on your profile image for your account.
- Click on Boards – you will see this in the middle menu on your page right next to the overview.
- Look for the red circle with the + in the middle. Click to create your board.
- Name your board. This part is key because people will often make the decision to follow or not follow a particular board based on the name of the board. Make it descriptive and not too long.
- Add a description. Make sure you are using keywords for your business. and for the Board in order to be found more easily in the Pinterest search. Keep it simple and let your followers know what types of pins they can expect from you.
- Choose a Category. This is very important to be found on Pinterest when people are searching. Pick the category that fits your Board closely.
- Add at least 4-5 pins to the board over the next 2 days.
What Boards Should I create for my Network Marketing Business?
The technical act of creating boards is easy. Figuring out what types of boards to create and how they fit into your overall network marketing strategy is much more difficult.
Here are three boards I recommend that can benefit your business.
- Your products. Sort your products depending on the categories provided by your network marketing company.
- Training. Share blog posts, products, secrets, and training with your community. You are in an industry that thrives off of training. So if you discover training or tools that can benefit your team. Pin them to this board. Become a resource to your team and potential followers.
- Express Yourself. Show your personality. You don’t want to have only boards that talk about your product or company. Showcase a hobby, an interest, or a passion. Social media is about people connecting with people. You are more than just a network marketer. Your business will benefit from the human side of you they get to see.
There are other boards that you can create that will help in building your network marketing business and I share that inside my Pinterest training.
NOTE: There is no hard fast rule on how many boards you should have for your business. If you are just getting started with your Pinterest business account you want to be creating at least 7 boards to start.
Then add more as you become more familiar with Pinterest and how you want to create your marketing strategy.
Keep in mind that people may not follow all your boards –that’s fine. As long as you are continually posting fresh content, linking back to your website, sharing others’ pins and contributing value to your online community, you will succeed.
To learn more about Pinterest and how to use it in your network marketing business… watch this free training I put together.
If you got value from this blog post, comment below. I would love to hear from you. If you have a friend or know someone that could benefit from reading this blog, please feel free to share.
Yours in Gratitude,
Chef Katrina
