What is the secret on how to write a viral blog post?

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What’s going to capture your reader’s attention and keep them on your blog post-reading?

If you are anything like me, you’ve got a list of blogs that you just have to read each day. They inspire you, motivate you, and offer advice that helps you build your business.

Soooo, wouldn’t you love to be one of those blogs that everyone just had to read each and every day?

Imagine, just for a minute what it could do for your business. More likes, more tweets, more engagement. More customers. More leads. Maybe even more money.

Today I am going to share with you a very powerful secret. This is the anatomy of a killer blog post. With this formula, you can start today on creating posts that your readers will enjoy, share, and come back to you each day begging for more. Ready?

5 Key Parts You Need for Your Blog Post

  1. Headline – You need to spending some time crafting your headline. What is going to grab your readers attention? Use words that are engaging and stir emotions.
  2. Opening – Have a strong opening or compelling sentence. Let the reader know why they’re on you blog and what to expect if they continue reading.
  3. A Good List (clear delivery of promise) – If you notice this blog post has a headline, compelling sentence and a list. Give the reader the guts of the blog post. Another tactic is to use the upside down triangle. Give them the conclusion first and then support it will details through the rest of your blog.
  4. Conclusion/Call to Action – What do you want the reader to do? Buy, share, or click on a link. Let your reader know the action you want them to take.
  5. End with a Request for Participation – The best thing about a blog is the community. Engage your readers by asking a question and getting them to comment.

How Long Should a Blog Post Be?

This is a great question because the answer I’m going to give you might shock you.

Your blog post needs to be as long as it takes to convey the information your reader needs. To be honest there are a couple of different thoughts on a blog post.

  1. Have a minimume of 300 words
  2. Use H1, H2, and H3 in your blog content (these are headers sizes)
  3. Write as much content as you believe is needed to convey the information your reader is looking for.
  4. Use Images that support your content

Blogging is all about your reader. Make it easy for them to skim, read, and share your content.

Remember that people are searching the web for only 3 reasons.

  1. Education
  2. Entertainment
  3. E-commerce (buying)

If you want to be found then you must create content that speaks to your reader.

Learn more about how to create a business blog that sells

Blogging is a profitable way to build your business. When you create your blog with the purpose to showcase content and offer products and services, it is important to know how to build a blog that sells without being sales-y.

Curious, do you have a business blog or website? Share how you are using your website to build your business down in the comments. I always love learning about new businesses.

Did you get value from today’s blog post? Please share on your favorite digital media channel. I would love it if you shared on Pinterest & MeWe. Use the share icon below my sign-off.

Yours in Gratitude,

Chef Katrina

Chef Katrina

P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 20 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access


Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

    15 replies to "The Anatomy of a Viral Blog Post"

    • jeffrey corcoran

      Chef K. great blog and answer to my question i asked Mark Watkins. Is it ok if i copy and paste the templet so i can print it so i can follow while writing a blog. Thanks for everything, especially the 60 day challenge.

      • Katrina

        Yes Jeff you can copy and paste this template!

    • […] Here is a link to a Killer Blog Post that will help you Jeff: https://thechefkatrina.com/the-anatomy-of-a-killer-blog-post/ […]

    • Lorii Abela

      Very informative post! What really counts most in writing blogs is the interest of the readers and this can only be achieved through writing quality content that interests, motivates and gives advice to them. Can this formula also be modified depending on the style of the writer?

      • Katrina

        This is just a general format. Nothing is written in stone. πŸ™‚

    • Kath Hope

      Thanks so much for the template + I really appreciated the video in the blog – something I must start thinking about. Great content thanks.

      • Katrina

        I highly recommend adding video to your blog. Creates content in two places. Powerful tool.

    • Sharon O'Day

      I find I use a similar template, but allow it to work subconsciously instead of following it rigorously. It’s certainly the complete backbone of a blog, but it works better for me if it’s more organic. Thanks for the reminder to all of what the backbone is made up of!

      • Katrina

        agree. Templates can be harsh… Like you I found that I was already following this template and not knowing it. Thank you for your comment. πŸ™‚

    • Carla J Gardiner

      Love the way this post is laid out, simple and easy to follow. Thanks for the anatomy of a killer blog post, Katrina…using, sharing and using some more.

      • Katrina

        I found this and was like… ohhhh I so have to share! Discovered it in the What’s Working Now archives! Have a beautiful day Carla!

    • Sophie Bowns

      I also need to bookmark this page, it was really helpful πŸ™‚

      • Katrina

        Thank you for stopping by and commenting! Hope you have a wonderful day!

    • Stephanie

      Im going to bookmark this page! What a great resource and guideline.

      • Katrina

        Thank you Stephanie for commenting. Glad you like this resource! Have a great day!

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