Avoid These 5 Mistakes and Your Personal Brand Could Have You Raking in The Dough
Creating your personal brand online is one of the most important things you can do. Without it you could be dead in the water with no life raft. For those in network marketing this is not a good thing.
I have seen many people jump online and they are all over the place and I was just as guilty when I first got started. I had an idea of what I wanted to do but NO real focus. I think I had a different name for every social media site that I was on…. and even that has changed many times over. There was no concurrency and definitely no consistency. Having learned from my mistakes let me share with you…
5 Mistakes You Need to Avoid for your Personal Branding
1. Name – I blew this one big time, I did this backwards and I am trying to save you from the same mistake. Honestly the best thing you can do is use YOUR NAME.
I know it sounds like a no brainer but those of us in the network marketing industry always feel compelled to use our company name as part of our marketing. Examples would be: Bill Smith – XYZ independent distributor, Sally Afraid w. XYZ, or Make$$Fast.
What happens if that company goes under? Or you decided to change to another company? All your efforts are lost and you are starting from scratch. That is a tough road to rebuild and a lot of wasted effort. I know… I have changed my brand at least 3 different times… Lost Customers, Business, and MONEY!! (I know some of you are thinking, “I will never leave this network company.”) I am just telling you that you should always set yourself apart.
Keep is simple. Don’t get all fancy, it is something you want people to remember.
By using your name you become more versatile You can become anything or anyone. We connect more with people that we do with a brand. So become someone that stands out on the web. Make your niche and do what you love and what is natural to you.
2. Image/Logo – First off get a professional photo of yourself as soon as your budget allows. Taking a photo of yourself standing in front of the mirror is not always the best photo. You want to put your best face forward! 🙂
Also it has been proven that we associate words to pictures and vice versa. If I say the word “tree” what is the first thing you think of? Is is a picture of a tree or the word tree? I am guessing it is going to be a picture. Ever get stuck on someones name and heard yourself say… “I can picture them in my head but can’t remember their name?” I tend to do this a lot with movies and songs.
The take-a-way I want to you remember is to have consistency with your picture. Use the same one on all your social media site and people will start associating the picture of you with whatever content your website is about. Same goes for a logo… be consistent with it.
3. Consistent message – Guilty on this one also.
When you are starting and especially learning online marketing for the first time, there is so much information that is coming at you, that you don’t know where to start. You are following the advice of one person and that could be different from another person. So you tend to write about everything, your dog, health, family, network marketing, how hens lay eggs, and what animal doesn’t blink.
So be consistent in your message. If you are talking about health, stay on topic. If your website is about grooming dogs… don’t wonder off topic and talk about nutrition. Be consistent. Wouldn’t it be hard to follow if all of a sudden the food channel started showing horror movies? This also applies when using social media.
No matter what social media site you are using it should be consistent with everything else you are doing. Use the same photo, name, and message. Remember the object of social media is to get them to your blog or website.
If you are torn between two topics you might have to create two different social media sites. This could be time consuming is you are just starting out. I recommend that you start with one and build out only after the only one is running on auto pilot. Meaning that it is creating business, customers, and money for you.
5. Customer Loyalty/Brand Loyalty
Once people recognize you and you have started building a relationship with them, now comes what you have ultimately wanted to achieve… Customer loyalty.
They know that you will continue to help them, guide them, and make them feel special. They now believe and trust in you.
They will now buy from you and be a raving fan. They will go out and share your information and become the “web criers” for you… I just made that up… more like the “Town Crier”. They will be your biggest advocate! How awesome is that?
So I hope my past mistakes save you from lost hours and money spent. These 5 mistakes cost me so much time and energy and now it is good to be focused and share what I love with you.
You if you are ready to build your own blog or just need some help, Sign up for my “7 day Social Media Income Transformation” course and learn how to use the web to start putting more money into your pocket. Sign up is at the top right side of this post!
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