MLM Hot Topic: Attraction Marketing
What does it mean to our industry?
For years we have been taught that the success to network marketing was to go out and talk to people. Find people and just talk to them.
For me I found this difficult. I didn’t want to come across as salesy and shied away from this approach. I know you have met them… the pushy network marketer… the one that is over the top and is giving this industry a bad rap.
So I looked for another way..
I went online to find a better way to recruit people into my business and came across the term attraction marketing.
What does it mean to those of us in the networking industry is this…
- Invest in yourself first. Develop a new skill and mindset.
- Become of value to others and teach them what you know.
- Lead by example and be consistent in your message.
- Provide resources to your team
Providing Attraction Marketing Resources
As a network marketer we all struggle with the same issue, how to generate leads, recruit those leads, and how to duplicate that process.
Some of my favorite resources by far are… in no particular order… 🙂
- Magnetic Sponsoring – A powerful lead generation tool. Get paid to prospect. 7 Free Video to show you how. (people will pay you to learn more about your opportunity)
- Black Belt Recruiting – How to hand objections and control the conversation. Learn how to have people begging to join you. Free 60 minutes of over the top training. I was on the edge of my seat! (Love this training)
- Building on a Budget – Everyone has to market as a network marketer, here is a great resource to show you how to do it. Free video show you how to start building right now.
- Blogging Ingredients – Learn how to create your blog in under 20 minutes. Develop the right strategy and mindset for success. I believe that every network marketer should have a presence online with a blog. Not a replicated sales page… but an engaging blog. That is what I will teach you.
- The Business of the 21st Century by Robert Kiyosaki
- The Slight Edge – Jeff Olson
- CRUSH IT! – Gary Vaynerchuk
These have been invaluable resources to me and I hope they become part of your library.
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