Increase Your Brand Reach by Adding Video to Facebook

Video to FacebookBy now I am sure you have hear about adding video to Facebook or the power of video marketing. Rumor has it that 90% of traffic on the web will be video. So how do you capture that traffic for your business?

Well, there are a couple of ways to capture this audience and the first one is pretty obvious, create a YouTube Channel and start making some videos!

Yet, the number one question I get asked is, “Now what?” Where else I can place this video for maximum exposure to build my brand and increase traffic to my blog or website.

Interesting enough I was on a webinar last night learning about the secrets of Facebook marketing when my friend Michelle, let it slip that Google is now searching and indexing video that you post on Facebook. Here’s the catch… this is not a video shared from YouTube to Facebook but a straight upload to Facebook with an MP4 video.

I was blown away!

I thought, holy crap this is huge! For the past year we have been told that Google doesn’t play nice with Facebook and to some extend it still doesn’t like some things that you post.

Example of Facebook Book “Dislike” of outside input.

The Grey box of death. If you see this around your shared link or shared YouTube video, Facebook is less likely to give you engagement or views. If it isn’t Facebook Forget it! Here is a view of what it looks like. On your page you will notice that it gets less “views”.

What does Facebook “Like”?

Facebook likes when you add images and video directly into your post. We know that images tend to get more engagement but recently video began to change on Facebook. Now when you add video to Facebook you will notice that it auto plays. Movement tends to capture the eye and get readers to stop and take a look at the video.

To get this type of love from Facebook you have to upload your view directly from your mobile or desktop device. Don’t use Youtube, or you will get the grey box of death! Yikes!

So this is what you want your Facebook post engagement to look like.

Yippee! No grey box of death and a great way to create engagement and share a story of why people should follow you, like your brand, and get involved with your company.

***Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook and/or Google+.***

Yours in Gratitude,

Chef Katrina van Oudheusden

Connect with me on Google+

Email: Katrina@theChefKatrina.com

P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 20 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access






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Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

    4 replies to "Increase Your Brand Reach by Adding Video to Facebook"

    • Tandy Elisala

      What a fabulous post Chef Katrina! I was on a call last night about this too:) Thanks for your extra information. I am excited to try this!

      • Katrina

        Share! I am of the belief that we can’t share enough good content with our followers. Creating engagement and content that they want to read is important. I just implement this strategy on my FB page. Are you using video to build you business?

    • I love technology. Smart phone. Kindle Fire HD. Laptop. SmartBoard in my classroom. But I just don’t like watching vlogs, nor am I often into video content. I like to read the written word.

      I’m not sure what that says about me, but I just can’t get into it for some reason.

      • Katrina

        I find that I like a blog post that has a mix of video and content. This way it engages multiple readers. I am not a fan of the 20 minute video myself. I work to keep training videos under 10 minutes and video marketing under 90 seconds.
        Appreciate your honesty and input. 🙂

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