How do you get more leads on Pinterest?
This is the number one question I get asked when I tell people I am building my business on Pinterest.
For the last four years, I have been testing all sorts of promoted pins and ads on Pinterest. I’ve failed miserably on some and succeeded fantastically on others.
When I got started with Promoted Pin there was NO ONE teaching it. Heck, most of us were trying to figure it out. What worked, what didn’t work? What got your account shut down? How can you appeal?
I spent thousands on figuring out how to maximize my budget and get the best lead possible. It’s not about cheap leads… it’s about quality leads and that is something Pinterest delivers on over and over again.
So today I am going to open up about what it takes to create a pin that gets you leads and helps build your brand. Ready?
The Pinterest Strategy
The first place you want to look at is your business. What is it that you are selling and how are people searching for your product, service or training?
Rember that Pinterest is a Visual Search platform. Meaning that people are searching Pinterest to be inspired and find things they want to have in their lives.
So if people go to Pinterest, what would they put in the search bar that would have your pin show up for them?
This is the start of understanding SEO and keyword research. Once you know how people are searching for your business, next comes the pin. This is the front of your funnel for how you generate more leads and sales.
Creating the Pin
Text Overlay – Give people an accurate sense of what’s to come if the click. Write simple, clear overlay that sets expectations for the landing page.
Image Consistency – Keep an eye on the design between the Pin and the landing page. Ads perform better when people see similar imagery in the Pin, and on the destination page.
This image below shows what a good pin looks like vs a bad pin for doing a promoted pin.
Keep the experience simple.
When people click on your Pins, they really do expect to see relevant content right away.
We click on pins for a reason. Don’t make us search for your website for the information. It’s kinda annoying dontcha think?
If the pins say we are going to a product or training, make sure that the URL takes us directly to that information. It’s a great way to build trust and have your fan returning to your site over and over again.
So if we follow the image above… what might be next is a landing page that looks like this… now the first time this the best landing page, while the second is not what we want to see.
Use the Pin to manage expectations and then use the landing page to fulfill that expectation. By following these two simple steps you increase the odds of having a successful ad campaign.
It really is a win for you and a win for your audience. To learn more about how to use Pinterest to grow your business, sign up for my Pinterest for Business webinar, where I reveal some of the biggest secrets about Pinterest. Click here to register!
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Yours in Gratitude,
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 50 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access