Niche and Avatar DesignSo what the heck is the difference between a Niche and Avatar?

If you have been online for any length of time, you have seen leaders and mentors talk about knowing your niche or developing your avatar.

Do you know the difference between the two and when to use them?

My goal today is to give you some clarity around this subject, making it easier for you to understand.

Too many of my clients were getting confused so I thought I would write this post to them.

So let’s start at the most concentrated point. The avatar.

What is an Avatar?

Ah, the infamous Avatar. What or who is this?

Your avatar is a singular person. This is a person who would be your ideal client or prospect.

When you are developing your avatar you are to get as specific as you can about this person.

1. Male or Female (has to be one or the other)

2. Age (this is not a range, this is an actual age.)

3. Work Life – What do they do for a living?

4. Family and Family Life?

5. Dreams and Goals (something they wish they could do or have)

You really want to develop this avatar. Some of my clients even give their avatar a name.

What is a Niche?

For as specific as your Avatar is, your niche is a broader market.

A niche is a group of people that have similar likes. An example of this would be, network marketing.

This is a group of individuals that share the common like of being in network  marketing.

Other niches are things like… dog lovers, gluten free, play tennis, health, nutrition, world travelers….

… and the list could go on. You can find niches in just about anything if you start looking.

Importance of Niche and Avatar

Your avatar is going to be one person in your niche.

You want to speak to your avatar with a one on one focus. You should be writing blogs, emails, social media posts, and videos to this avatar.

How you engage on social media is all about building trust with your avatar. Because you avatar is in a niche, there is a chance that characteristics of your avatar are going to draw others in .

There may be other moms in your niche. Many times we connect with people based on a mutual interest. That interest is your niche.

So it is important that you always start with your avatar and then go after your niche.

This topic came up so often that when I co-hosted the last 60 Day Marketing Challenge it was one of the very first training’s we did. It became evident that people wanted more training on the topic of Avatar.

Today this is still one of my favorite training’s and I do re-watch it about once a month. It is an active reminder of where my focus needs to be. Out of all the training I ever had, this one had the biggest impact on my business.

I do give this training away to those that want to learn how to better market their business. It is included when you join me in Elite Marketing Pro.

Not only do you get an outstanding marketing system, you also get access to this highly sought after Avatar training.

I hope this clarified some of the confusion about Niche and Avatar. If you have further questions comment in the comment section below.

If you got value out of this training on ‘niche and avatar’ and know of others that would benefit from this knowledge please feel free to share using the icons below or to the left.

Yours in Gratitude,

Chef Katrina van Oudheusden

Chef Katrina







P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 1 to 7 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access


    17 replies to "Difference Between Niche and Avatar"

    • Keren

      Thank you, thank you so much. You saved me, I love the way you started “the infamous avatar. I’ve been so frustrated and struggling but now my thoughts are clear. Love it. Thank you so much Chef.

      • Katrina

        Avatar and niche are sometimes hard to separate in the beginning. I’m glad you got value from this post and that it cleared things up for you. ~Chef Katrina

    • […] Need help developing your target market? Here’s a great resource. […]

    • Vivian Hehemann

      I filed this under my folder “Things to emulate” so I could check up on myself often.

      • Katrina

        It’s a great reminder of who you are writing to and where can they be found. It’s the difference between an Avatar and a Niche. Thank you for commenting Vivian! Super proud of your blog and how fast you are learning and implementing. 🙂

    • […] 1. My avatar didn’t exist – what is an avatar, and why do you need one? Read about it here. […]

    • […] Know yourself, and focus: What are you passionate about? What motivated you to get into network marketing?  What is most important to you about what you do? What aspect of your business can you be the very best at? For further help on this very important point, go here to learn about the difference between a niche and an avatar. […]

    • Ruthanne

      Thanks for all the info on doing an avatar! SUPER!

      • Katrina

        Avatars are super important for any business. You have to know who you are talking to. 🙂

    • Mayuri

      Thanks Katrina. I never knew about Avatar ecxept the movie. Thanks for the information.

      • Katrina

        Hi Mayuri, I get that a lot when I start talking about internet marketing and creating your avatar. Thank you for taking time to read my blog post and I look forward to seeing your comments on my blog! Have a fantastic day!

    • Jaye Carden

      I always knew the two terms were different, but I wasn’t sure what, or how to explain exactly what an avatar was. Glad I seen this, so now I got it in case I get asked the same question! Always get something good when I visit!

      • Katrina

        Hey Jaye! When you get asked this question 3x in one day… it warrants a blog post! LOL. Glad I was able to clear up any confusion. Love when you visit!

    • Miriam Slozberg

      Great post, as yes the Avatar is basically you and the niche is what you are part of. Thanks for clarifying that as a lot of people get that wrong.

      • Katrina

        Hi Miriam, I was seeing this question come up a lot, so I felt it needed to be address! Thank you for taking time to visit and comment! 🙂

    • Hilary Defreitas

      This is one of the areas that I have to go back time and time again. When I’m not speaking to my avatar everything seems not so right. Great advice.

      • Katrina

        Hilary… even I have to remind myself about once a day! LOL. Glad you enjoyed this post. Looking forward to seeing you tonight in our blogging mastermind!

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