If you have been online for any length of time, you have seen leaders and mentors talk about knowing your niche or developing your avatar.
Do you know the difference between the two and when to use them?
My goal today is to give you some clarity around this subject, making it easier for you to understand.
Too many of my clients were getting confused so I thought I would write this post to them.
So let’s start at the most concentrated point. The avatar.
What is an Avatar?
Ah, the infamous Avatar. What or who is this?
Your avatar is a singular person. This is a person who would be your ideal client or prospect.
When you are developing your avatar you are to get as specific as you can about this person.
1. Male or Female (has to be one or the other)
2. Age (this is not a range, this is an actual age.)
3. Work Life – What do they do for a living?
4. Family and Family Life?
5. Dreams and Goals (something they wish they could do or have)
You really want to develop this avatar. Some of my clients even give their avatar a name.
What is a Niche?
For as specific as your Avatar is, your niche is a broader market.
A niche is a group of people that have similar likes. An example of this would be, network marketing.
This is a group of individuals that share the common like of being in network marketing.
Other niches are things like… dog lovers, gluten free, play tennis, health, nutrition, world travelers….
… and the list could go on. You can find niches in just about anything if you start looking.
Importance of Niche and Avatar
Your avatar is going to be one person in your niche.
You want to speak to your avatar with a one on one focus. You should be writing blogs, emails, social media posts, and videos to this avatar.
How you engage on social media is all about building trust with your avatar. Because you avatar is in a niche, there is a chance that characteristics of your avatar are going to draw others in .
There may be other moms in your niche. Many times we connect with people based on a mutual interest. That interest is your niche.
So it is important that you always start with your avatar and then go after your niche.
This topic came up so often that when I co-hosted the last 60 Day Marketing Challenge it was one of the very first training’s we did. It became evident that people wanted more training on the topic of Avatar.
Today this is still one of my favorite training’s and I do re-watch it about once a month. It is an active reminder of where my focus needs to be. Out of all the training I ever had, this one had the biggest impact on my business.
I do give this training away to those that want to learn how to better market their business. It is included when you join me in Elite Marketing Pro.
Not only do you get an outstanding marketing system, you also get access to this highly sought after Avatar training.
I hope this clarified some of the confusion about Niche and Avatar. If you have further questions comment in the comment section below.
If you got value out of this training on ‘niche and avatar’ and know of others that would benefit from this knowledge please feel free to share using the icons below or to the left.
Yours in Gratitude,
Chef Katrina van Oudheusden
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate 1 to 7 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access