Video has the ability to breakdown barriers of mistrust and skepticism faster than any form of marketing online.
With video marketing you get a sense of who a person is. Much can be revealed by tone of voice, body language, and posture.
As humans we use our instinct to guide us in life. It helps us avoid danger and sends off warning bells when we get around people we don’t trust.
By embracing video as part of your marketing strategy online you open doors that other fear to walk through.
So today I am going to reveal some of the best strategies for creating video for lead generation.
Video Marketing Blueprint
Step 1: Who are you talking to?
It is crucial that you know who you are talking to in your video. Who is your avatar? What are their problems and pains?
Get crystal clear on this. Your video should present a solution to their problems or pains.
When you start recording your video, talk to this person. Make it all about them.
Step 2: Video Flow
There is a flow to video’s that gets them better ranking, leads, and subscriptions.
It is a real simple formula to follow. Ready?
Now wasn’t that easy?! I thought so too.
3. CTA – Call To Action
What do you want the viewer to do?
Do you want them to subscribe to something? Click on a Link? Comment below? Share on Social Media?
Tell them what you want them to do. Don’t just assume. What’s in your head is not always in theirs.
This step is often left out and it could be killing your business.
Video Marketing Work Around
For some of you the idea of video marketing is terrifying. Getting in front of a camera?? You would rather run naked through the streets.
Okay, maybe not that extreme but you get my drift.
So how can you still use video marketing but not show your face?
There are a couple of options open to you as a video marketer.
- Use Google Hangouts on Air and Powerpoint slides via screen share. Then they only hear your voice.
- Animation video’s. Create the content and do a voice over.
- Stagnate slide with your picture on it and bullet points of what you are sharing with your avatar.
There are many ways in which you can use video marketing in your business. Go out and give it a try.
Recommended Resource: Simple Video Script Formula
Your first video marketing effort may not be up to your standards but keep at it. The more you do, the better you get.
And that wraps up today’s blog post. If you got value from this please share on social media using the icons below or to the left.
Are you using video marketing in your business? What tips do you have to share? Comment below!
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Yours in Gratitude,
Chef Katrina van Oudheusden
P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, one simple system that I use to generate upwards of 20 leads a day for my business. (Unless You Already Have Too Many Leads) – Click Here For Instant Access