The lie begins with believing that social media gets you leads and builds your business.
It’s such a scam and yet even I at one point, was sucked into believing that social media was going to change how I did business.
According to the mass marketers out there, social media is suppose to:
- Build Your Brand
- Get You More Leads
- Get You More Customers
- Build Your Business
And yet the reality is that it does none of these things.
Just following along and watch this video as I explain what is really going on with social media.
This may just rock your world… or not.
(everyday, you can follow me on my Facebook Live, as I share powerful Business Marketing Ingredients)
Powerfully Build Your Business With Social Media
Now this may sound like a contradiction to what I just said above unless you watch the video.
Social media is a tool.
I believe that needs to be repeated to you.
Social media is a TOOL.
It’s not something you own, or even control. You are a pawn in the whim of CEO’s design of their social media platform.
In the last 6 months Facebook has changed their internal algorithm at least twice. You can’t control that. All you can do is adjust.
IF you really want to know how to build your business with social media, you have to know your end game.
[Tweet “If you really want to build your business with social media, know your end game!”]
The End Game
This could differ by what you want to accomplish in your business.
- Some clients want to build their fan base on social media
- Some clients what to grow their email list
- Some clients want more traffic to their site
- Some clients want more customers
- Some clients what more sales and repeat sales
Depending on your end game is how you approach your marketing strategy on social media.
I love social media from a marketing perspective. It’s brilliant and powerful. It’s basically having a conversation online that you want others to ease drop in on.
True Social Media Purpose:
Get them off of social media!
Ideally, you should be working hard to get them off social media and on the phone, to your store, or blog. That is where the real transaction occurs.
Use social media to find your customers level of interest. Develop a relationship with them.
Recently I went through a training called the ‘Social Media Recruiter’ and it blew me away. Not only did Julie talk about how to correctly use your personal profile, but she also taught a powerful way to use your Facebook page to grow an even bigger audience.
Heck, some of my friends were getting results as soon as they put this training into action.
Ferny, is one of my mentors and helped create this training. 🙂
So if you’re tired of not getting results with Social Media and feel like you are spinning or wheels or becoming a spam bot, I highly recommend checking out this training. Grab Social Media Recruiter right now.
Did this hit home with you? What made you stop and pause? Would love for you to share your thoughts in the comments area below.
Yours in Gratitude,
Chef Katrina van Oudheusden
Committed to Helping Entrepreneurs Find Success
P.S. If you are serious about learning how to harness the power of social media, then you have to watch this incredible traffic training webinar. Unless you already have too much traffic to your business.
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