Are you looking to use Pinterest for Business but don’t know where to start? You are not alone. Pinterest truly is the most misunderstood platform for those that are ‘attempting’ to market on it.

Yes, I do mean attempting. Using Pinterest to repurpose Tik Tok, Instagram Reels, and video shorts is a mistake. That is NOT the purpose of this platform. Pinterest is a visual shopping platform and NOT a social media channel.

One of the most frustrating things I see on Pinterest is treating it like a social media platform. The reality is that Pinterest is a search marketing platform focused on the sale of ideas, products, and services.

Each Pin on Pinterest should have a purpose and fit in with your overall marketing plan. Think of Pinterest as a ‘visual representation’ of your brand. The better you get at your pin, idea pins, and boards the more traffic you can create for your business.

In this video, I share with you the three basic things you need to know about Pinterest. It’s short, so watch till the end.

Pinterest for Business – The Basics

When getting started with Pinterest you need to know the three simple ingredients that I share in this video.

As I shared with you, these three ingredients are critical to the start of understanding how Pinterest works for any business that is wanting to get started.

Next, it’s time to dive into the how. How to set this up and what do you need to know to improve pin conversions, a.k.a, click-worthy. I’ve asked Pinterest Organic Expert Sarah Lawyer to do an exclusive training for my Truth Bomb Marketing Community.

On Thursday, Feb. 10th at 9pm ET she is going to walk you through exactly what you need to make Pinterest go to work for you. When you create a Pin on Pinterest, its life span is over 4 months or longer compared to Facebook’s life span of a post which is only 2 hours. Where do you want to put your time and effort?

The Pinterest Marketing Truth

I’ve heard it over and over again from those that follow me…

  • “I’m tired of Facebook, where else can I build my business?”
  • “I’m burnt out from social media!”
  • “How can I use automation for my business?”

One of the biggest secrets to Pinterest for business is that you can use automation. You can set it up and forget it. OMG wouldn’t that be awesome!

Wouldn’t it be amazing to create your content and then learn how to schedule it for the next 30 days to post to Pinterest while you went about your business. Sounds amazing right?!

Let’s start simplifying your business and make marketing fun again!

Join me and others just like you inside my exclusive Truth Bomb Marketing community where you get training and support in growing your business. See you inside the community!

If you got value from this post, comment below, I love hearing from you! And I do respond back. Also, feel free to share using the social icons below. I appreciate the love and support.

Yours in Gratitude,

Chef Katrina

P.S. Stop the pain of struggling today. There’s an answer waiting on the other side, and you can find it in my free Truth Bomb Marketing Guide to generating 20-30 leads a day. (Unless You Already Have Too Many Leads) – Click Here For Instant Access


Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

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