It’s 2021 and many updates have happened to Pinterest Business accounts including what you need to focus on when setting up an account.

If you are just getting started with Pinterest because you see the potential to use it to grow and scale, then you are reading the right blog post!

The first thing you need to remember is the Pinterest is a Visual SEARCH engine. Meaning people are searching for ideas and what to buy next.

How Do You Set Up A Pinterest Business Account?

When setting up a Pinterest Business account for the first time you want to go to http://business.pinterest.com Create an account for your business that is separate from your personal Pinterest account.

Pinterest Business Account Step by Step Walk Through

When you create a business account I recommend using the email and password method and NOT your social media.

One of the reason for this is that as you grow as a business, you might want to outsource your social and search marketing. Having a username and password mean that you are only sharing that info and not your entire social media profile and all the access it provides.

So let’s started – head to https://Business.Pinterest.com and click on the signup button.

Step 1. Enter in your email address and choose your password.

Pinterest Business Account Set Up

After you have entered in your email and password, click the create account button to take you to the next step.

Step 2. Verify your language and your country or region

Step 3. Add your business name and tell Pinterest about your business. Choose from the list seen in this image.

If you don’t see an exact match for our business, choose one that you think is the most inline with what you do.

For example, when I work with network marketers I have them choose Influencer, Public Figure, or Celebrity. My reason for this is that every network marketer should be building a personal brand. In doing so, they fall under this category for the business.

If you are a Real Estate Agent, you would choose the Contractor or Service Provider based on what we see here given to us by Pinterest.

Step 4: Link your website – if you don’t have a website at this time, you can click the later button and move on. You can always come back and update your website link in the settings option of your profile.

Step 5: Do you think you will advertise on Pinterest? I’m hoping you click yes and move to the next step. 🙂

Step 6: Now you are ready to create a pin, create a promoted pin, or improve your Pinterest Business Profile. I opt for improving your Pinterest Business profile first and then go from there!

With Showcase your brand you can include extra details about your business. Add your business profile image, location, email, phone number and even update your featured boards!

Building out your profile the right way is a key ingredient to getting found on Pinterest. Being that it is a search engine… You can be found many different ways on Pinterest as seen here in this image.

You can be discovered or found on Pinterest by:

  • Product Pins
  • Video Pins
  • People (profiles)
  • Boards

Always be looking for ways to maximize your exposure on Pinterest. And it all starts with your profile.

With over 450 million active users, Pinterest is leading the way in visual innovation. From Pins, Video Pins, Catalogs, Carousal Pin, & Story Pins, there are a lot of ways to make an impact on Pinterest.

Visual story telling should be part of every small business marketing strategy. Know your brand… share your story. Pinterest allows for one of the most creative ways to engage and get in front of your customers as they go through the buyers journey.

Now is the time to learn how to build out a Promoted Pin Campaign for Leads and Sales. Access my Promoted Pin Recipes, to learn all the secret ingredients for running click-worthy converting ads on Pinterest.


My passion is to share Pinterest Marketing and Online Marketing strategies with small business owners so that they can benefit from the exposure of the internet.

Yours in Gratitude,

Chef Katrina

Chef Katrina

P.S. Are you looking for a way to generate more leads, get massive exposure, network with other entrepreneurs, learn incentive marketing, and create another income stream? Take a look at the Entrepreneur Project. See if it is the right fit to support you in growing and scaling your business.


Katrina
Katrina

Chef Katrina is a former Disney Chef. Retired from the corporate kitchen she now runs an online digital marketing training company called Marketing Ingredients. She is a mentor for Digital Marketeers. In her downtime she ballroom dances and spends time with her dog!

    5 replies to "How To Set Up a Pinterest Business Account"

    • Barb

      This is such a valuable post, I’ll definitely be sharing it. I got into a strange circular issue with my Business Pinterest account (still hasn’t been resolved for months), but I think I’m ready to get back at it and implement your instructions as outlined in this post, thank you!

    • vidya

      While I do have a pinterest account, I know I need to make updates to it.. and some of the tips you mention here will help me.. and I know I will be looking at the recipes you share too

    • Julie JordanScott

      What a fabulously valuable bit of writing. I have not used Pinterest in years and I have a feeling the time is right to get back into it.

      Thank you for this information!

    • […] Pinterest Business, there was an opportunity to verify your website and for the first time track traffic from […]

    • […] It’s super easy to set up a business account, and if you want my step by step walk through, check out my post, How to Set up a Pinterest Business Account. […]

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