Why Blogging Must Have a Purpose

Do you enjoy blogging? Are you making money doing it? If not, why not?

When building your blog it is important to have a purpose. It is not for your benefit but for the benefit of your fans. They want to know what they will find when they come back to your blog.

I put together this video explaining the first rule of blogging with purpose.

Blogging with Purpose:

There are different ingredients to a blog but one of the most important is the purpose of your blog.

The first thing you want to create is “Like”. What is “Like”? Like is a couple of things.

  • Affinity – You are just like Them. Relate to your fans and readers. Let them know your ups, downs, successes, and challenges.
  • Represent our outcome – let us know that if we follow you we could have the same success, ranking, money, support, or whatever your purpose is with your blog.
  • FUN!!! – no one likes reading a boring blog! Have fun, engage, share a story, and just be yourself.

Blogging is all about creating a place for people to go to learn and be entertained. Learn to confide in your fans, make the information about them.

Having a purpose for you blog will allow you to be more consistent with you blog. You know the reason you are blogging.

So how often do you blog? The experts will say 1-2 times a week. If you are serious about getting your blog off the ground I am going to say 5-7 times a week.

Part of the reason for this, is because you want to stay in front of your fans and readers. Out of sight out of mind is not far from the truth. This is another reason I stress blogging with purpose.

There is another key component to blogging with purpose. This is crucial for building your following with your blog.

Learn how to Blog with Purpose Rule #2. Creating Authority Status.

Yours in Gratitude,
Chef Katrina

If you liked this blog post on “Blogging with Purpose” please comment below. If you would like to see more blog posts like this let me know by commenting below.

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Learn how to create a powerful blog for yourself. I created “Blogging Ingredients” as a step by step course, to creating your blog the right way the first time. Save yourself time an money but knowing you are blogging for a purpose using the right ingredients.

    25 replies to "Blogging with Purpose – Rule 1"

    • Meire Weishaupt

      Loved the post Katrina, mainly when you said that our blog is a place for people to go to learn and be entertained. Personally, I’m a fan of informative and educational posts, but I think that we should have a little fun in our blogs too! Thank you!

      • Katrina

        Totally agree with you Meire, I love informative and educational content. I recently learned that laughter helps drill in training better then just dry training. Made me step back and think. Thank you so much for your comment and look forward to you blog!

    • Katrina Moody

      I liken it to writing what you’re passionate about — whether it’s your personal blog or your business one. Passion creates excitement and invites intimacy … which pulls the reader in and asks them to be part of the crowd.

      It’s far too easy to get caught up in the technical and forget about that passion, I think. Great reminder!

      • Katrina

        Awesome! Thank you for adding so much value by your comment Katrina!

    • Delia @ EosGrafx

      Having fun when blogging is a must, otherwise if becomes a chore 🙂 Thanks for your tips!

      • Katrina

        Thank you Delia! I always make sure I teach other to have fun with their blog!

    • Tom Holmberg

      I agree with the fun part! No one likes a boring post. Even if someone is blogging about a serious topic, there is room for visual appeal, personal connection and humor.

      • Katrina

        Agree with you Tom. There is always room to have fun with with your blog.

    • Carele

      Very interesting Katrina! Thank you for this great explanation video.

    • Yes Katrina this is so true when you say that you want to stay in front of your fans and readers. Out of sight out of mind is not far from the truth. Consistency is key !!

      • Katrina

        I have been know to be inconsistent but working on changing this. Thank you for all your support and amazing blog! Have a beautiful day!

    • Gary Hyman

      Cool value! Well explained Katrina. I love that you are using video too – 5 minutes and 38 seconds well spent.

      • Katrina

        Thank you Gary. I am starting to incorporate more video into my marketing strategy.

    • Yvonne Brown

      It is so important that we are purposeful with the content we put out.

      Yvonne Brown

      • Katrina

        It is one of the key components to blogging. Thank you for commenting. Hope you have an amazing day!

    • Chris Ciccone

      VERY GOOD!!! Thank you!

      • Katrina

        Thanks for commenting Chris! Hope you have a fabulous day!

    • Christy Garrett

      I agree that it is important to keep your audience in mind when you are adding new content. Thank you for sharing your tips and ideas.

      • Katrina

        I always remind myself with every blog… what do my readers want to learn about? Thank you for commenting! Yours in gratitude ~ Katrina

    • Susan Hinds

      Great post Chef Katrina. Having fun is certainly the most important thing to do! We are so fortunate to work a wonderful online home business <3

    • Carla J Gardiner

      This is a great post rich in content and purpose. You delivered this like a well planned meal, Chef Katrina…imagine that!

      • Katrina

        Thanks Carla. I am having fun playing with the chef theme and food terminology! Yours in Gratitude ~ Katrina

    • WOW! What a great post about the description of a blog! Blogging is the place to share great content! Thank you so much for sharing!

      • Katrina

        Thank you for the comment Alexandra! Starting to love video and blogging! Yours in Gratitude ~ Katrina

    • […] “Like” is what we covered in Blogging with Purpose Rule #1. […]

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