Blog Help: Posting with Purpose

posting with purposeDo you feel like you’re spinning your wheels and not going anywhere with your blog? Are you posting with purpose?

What is your goal with your blog? Is it to share your passion? Make some money? Build a list? Build your business?

Every day I work with new clients that are struggling with their blog. It started out with good intentions but they aren’t making any money. They don’t have any traffic. They are ready to throw in the towel and call it quits.

What they don’t realize is that they are on the right path but just need some help to find their purpose.

Blogging is easy… figuring out why we are blogging and our purpose requires some planning. And for some reason people reject planning! (head shake)

Posting with purpose is all about using the right tools and creating onsite and off site SEO for your post.

As a blogger it is our job to get in front of our audience when they search for us. And YES! people are searching for your content, voice, product, opportunity, and business every single day. People are looking to join and connect with people.

So have a purpose when you begin blogging. Research keywords and discover what people are searching for. Learn to use both short and long tail keywords to get in front of your blogging fans.

Recently I learned a concept called mind mapping. This is the process of writing out your idea and connect your ultimate goal. It looks something like this.

Post with purpose


For the visual client this is great. It allows them to think… build and even set future goals for their blog. I love this approach to creating a blog. Using the right tools and SEO this mind map can help create content for your blog for days, week, and even months. So don’t over look this simple tool.

Having a blog is a powerful tool for your business. By blogging you are ranking in the search engines and businesses with a blog are seeing a 54% increase in traffic and a 74% increase in leads. That is the power of blogging.

If you are struggling with your blog and would like to work with a coach that can help you tweak and create a income producing social media… Sign up for my free webinar in the top right of this blog post. Get your hands on “Your income producing social media transformation.”

If you got some value out of this blog please share on Facebook, Twitter, and Pintrest using the icons below. Also would love to know if you have used the mind map technique before and what your success was. This is business transforming for many of my blogging clients.

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    10 replies to "Blog Help: Posting with Purpose"

    • Lorii Abela

      Great post! It is amazing how proper planning can help improve your blog content. How are you making the most out of the mind map technique?

      • Katrina

        The mind mapping something new to me but I am finding it extremely useful. When I get stuck I can refer back to it to help keep me on track. It is something Tony Robbins and other coaches teach.

    • Carla J Gardiner

      Excellent article Katrina. Would love to see a larger picture of the mind map to put to use in my business.

      • Katrina

        I will work on a post about mind mapping. It is really interesting stuff.

    • Meli

      Thank you so much for the excellent, informative post, Chef Katrina you certainly have the right recipe with all the essential ingredients for making blogs turn out to perfection!!

      • Katrina

        Thank you Meli. It is my goal to keep it simple and just provide valuable information.

    • Thanks for sharing this post, Katrina. I agree.. “Posting with purpose is all about using the right tools and creating onsite and off site SEO for your post.” This is so true!

      • Katrina

        It is a blend and you have to know the right ingredients for success or you are just writing to thin air! Thank you for your comment Alexandra. 🙂

    • Sherida

      Fabulous post! This is a great reminder to have a plan when blogging. I really enjoyed reading – I’m going to sign up for your webinar. I could use all the help I can get. I look forward to learning from you!

      • Katrina

        Thank you Sherida for commenting. I hope you learn a lot from the webinar. I am extremely passionate about sharing and help others understand how powerful social media and blogging are together. Do it right and your business will flourish!

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